![Vintage jeans in the Levi Strauss and Co. flagship store in Times Square in New York on Tuesday, March 19, 2019 in advance of their initial public offering later in the week. (© Vintage jeans in the Levi Strauss and Co. flagship store in Times Square in New York on Tuesday, March 19, 2019 in advance of their initial public offering later in the week. (©](https://c8.alamy.com/comp/T2EJWC/vintage-jeans-in-the-levi-strauss-and-co-flagship-store-in-times-square-in-new-york-on-tuesday-march-19-2019-in-advance-of-their-initial-public-offering-later-in-the-week-richard-b-levine-T2EJWC.jpg)
Vintage jeans in the Levi Strauss and Co. flagship store in Times Square in New York on Tuesday, March 19, 2019 in advance of their initial public offering later in the week. (©
What's the Levi's strategy to beat fast-fashion brands? Allow shoppers to personalize its jeans - Los Angeles Times
![Levi's® MILE HIGH SUPER SKINNY - Jeans Skinny Fit - between space and time/light-blue denim - Zalando.ie Levi's® MILE HIGH SUPER SKINNY - Jeans Skinny Fit - between space and time/light-blue denim - Zalando.ie](https://img01.ztat.net/article/spp-media-p1/50694d264704321eb3fbf6ddb22efc22/301e16a753cf4b898ecd02b6d65873fc.jpg?imwidth=762)