![The British subculture that was tirelessly mocked then re-purposed into fashion inspo: let's talk about the C word The British subculture that was tirelessly mocked then re-purposed into fashion inspo: let's talk about the C word](https://2.bp.blogspot.com/-GjIRFGHwFmE/XIr8l6OWiGI/AAAAAAAACEU/t7ye0k4tGcwsi8q4FDQTDhQv_0bClOmtACLcBGAs/s1600/Screen%2BShot%2B2019-03-15%2Bat%2B01.10.26.png)
The British subculture that was tirelessly mocked then re-purposed into fashion inspo: let's talk about the C word
![As Romeo Beckham stars in their new ad, how Burberry went from chic to chav to chic again | Daily Mail Online As Romeo Beckham stars in their new ad, how Burberry went from chic to chav to chic again | Daily Mail Online](https://i.dailymail.co.uk/i/pix/scaled/2014/11/05/1415222854362_wps_42_Ex_soap_star_Daniella_Wes.jpg)
As Romeo Beckham stars in their new ad, how Burberry went from chic to chav to chic again | Daily Mail Online
![How did Burberry break free from the rigid fist with which it was held by the chav subculture? | by Nandini Nachiar | Medium How did Burberry break free from the rigid fist with which it was held by the chav subculture? | by Nandini Nachiar | Medium](https://miro.medium.com/max/400/1*BjrIZSSb2dCX4TwTIJIwOw.jpeg)
How did Burberry break free from the rigid fist with which it was held by the chav subculture? | by Nandini Nachiar | Medium
![How did Burberry break free from the rigid fist with which it was held by the chav subculture? | by Nandini Nachiar | Medium How did Burberry break free from the rigid fist with which it was held by the chav subculture? | by Nandini Nachiar | Medium](https://miro.medium.com/max/1400/1*oCt6s5CiqFXPh3n_Q7KZMA.jpeg)